Sales Consultant & Trainer
Turning Conversations Into Closures
I’m Cheryll Flavier — a record-breaking sales professional who has spent over two decades mastering consultative sales. While many sales reps know how to close, few know how to retain. Retention results in repeat business, and that is where true sales excellence is built. Today, I help aspiring sellers build confidence, ask the right questions, close deals that matter, and keep clients coming back.
A Track Record Built on Trust
Numbers tell part of the story. The rest is written in the relationships I’ve built and the professionals I’ve helped grow.
Record
Record-breaking sales closures
Consistently ranked among the top performers, closing a record number of high-value deals through consultative selling.
20+
Years in consultative sales
Over two decades of hands-on experience building trusted advisor relationships and turning complex conversations into closed business.
Elite
Quota attainment
Repeatedly exceeded ambitious targets by diagnosing client needs first and crafting solutions that deliver measurable outcomes.
Trusted
Mentor & coach
Recognized by peers and leadership for coaching new sellers into confident, client-centric professionals.
The Bottom Line
Revenue Generated for Institutions
Sales professionals are measured by results. Across leading universities and schools, Cheryll has turned strategy and relationships into measurable revenue growth.
385M+
AED Generated
$500K+
USD Across Programmes
100+
Global Partnerships
Nibras International School
Admissions Officer
2019 - 2022
112M AED
112 Million AED revenue in 3 years through strategic admissions and enrollment growth.
Heriot-Watt University
Manager - Undergraduate Recruitment & Admissions
2018 - 2019
75M AED
Generated approx. 75 Million AED while strengthening local and international education partnerships.
MODUL University Dubai
Deputy Head of Student Recruitment
2016 - 2018
108M AED
Achieved 67% growth in 2017, surpassing enrollment targets and launching the MSc in Sustainability.
Murdoch University Dubai
Admissions Manager
2014 - 2016
50M AED
44% and 50% year-on-year enrollment increases, leading to campus expansion.
S P Jain School of Global Management
Manager - Admissions & Marketing
2010 - 2014
40M AED
Received the Mabrook Award and achieved a 50% year-on-year increase in MBA enrollments.
Synergy University
International Recruitment & Partnerships
Recent
$500K USD
Built 100+ partnerships across UAE, MENA and South East Asia, driving $500,000 in programme revenue.
“Great selling isn’t about pushing a product. It’s about understanding the person in front of you and becoming the advisor they trust.”
Cheryll Flavier
How I Can Help
Training That Translates to Results
Whether you are starting out or leading a team, my programs are designed to make consultative selling practical, repeatable, and profitable.
One-on-One Sales Coaching
Personalized coaching for ambitious professionals who want to sharpen discovery, handle objections, and close with confidence.
Team Training Workshops
Interactive sessions that transform teams into consultative sellers who listen deeply, ask better questions, and win trust.
Sales Strategy Consulting
Practical guidance on pipeline management, objection handling, and building repeatable processes that drive revenue.
Recommendations
What Colleagues & Clients Say
Recommendations from managers, teammates, and clients across two decades of sales leadership.
Cheryll is quite simply the most knowledgeable person when it comes to student recruitment in MENA and specifically the UAE. In my time working with her, I got to see how well she was able to leverage her community connections with the Filipino consulate and business associations as well as numerous other entities to help build the PLC brand. I also got to see her do the everyday groundwork of speaking with agents from all over the UAE and Gulf region for recruitment. There are few people that can match Cheryll's expertise in the field. She is an asset to any educational organization.
Isaac Oommen
Communication in strategic planning, education and non-profit
May 12, 2025 · Managed Cheryll directly
As a student, through the admissions process Cheryll demonstrated excellent on-boarding skills. Cheryll has a very pleasing persona, is approachable and very patient. She is driven and hardworking and would be a great addition to any organization.
Lisa Jade Clarke (nee Crossman, Benney)
Nairn, Scotland
February 23, 2016 · Was Cheryll’s client
Cheryll is a power house of talent, hardwork & dedication. Very target oriented and an excellent team player. Could always count on her contribution to all marketing efforts and plans to generate maximum leads.
Neha Motiwala
General Manager at Bonn Metals
June 2, 2014 · Worked with Cheryll on the same team
Cheryll is an exceptionally competent manager, able to run entire projects and departments on her own. She is so sweet and soft-spoken that you might underestimate her at first. However, she is a powerhouse in disguise, handling the workload of several people at once. She is skilled at marketing, closing sales, organizing events, negotiating conflict, and the arts of tact and persuasion. Any group would be really fortunate to have her on their team.
Alesa Lightbourne
Writer, Educator, Volunteer
March 1, 2014 · Was senior to Cheryll
Connect on LinkedIn
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Get in Touch
Let’s Build Your Sales Confidence
Ready to sharpen your sales skills or train your team? Reach out and let’s discuss how we can work together.