Sales Consultant & Trainer
Struggling to Close in a Multicultural Market?
Most sales teams face the same silent killers — low conversion rates, cross-cultural miscommunication, dry pipelines, and clients who never come back. I’m Cheryll Flavier, and after 20+ years generating over 509M AED for leading institutions, I teach sellers how to turn those exact problems into revenue, retention, and repeat business.
Low conversion rates
Leads come in, but too few turn into signed deals.
Cross-cultural friction
Messages get lost across nationalities, languages, and business etiquette.
Inconsistent pipeline
Revenue feels unpredictable because the funnel keeps drying up.
High churn, low retention
Clients sign once, then disappear — repeat business never builds.
Teams missing quota
Sellers work hard, but lack the consultative skills to close confidently.
Trust takes too long
Struggling to become a trusted advisor in competitive, relationship-driven markets.
A Track Record Built on Trust
Numbers tell part of the story. The rest is written in the relationships I’ve built and the professionals I’ve helped grow.
Record
Record-breaking sales closures
Consistently ranked among the top performers, closing a record number of high-value deals through consultative selling.
20+
Years in consultative sales
Over two decades of hands-on experience building trusted advisor relationships and turning complex conversations into closed business.
Elite
Quota attainment
Repeatedly exceeded ambitious targets by diagnosing client needs first and crafting solutions that deliver measurable outcomes.
Trusted
Mentor & coach
Recognized by peers and leadership for coaching new sellers into confident, client-centric professionals.
The Bottom Line
Revenue Generated for Institutions
Sales professionals are measured by results. Across leading universities and schools, Cheryll has turned strategy and relationships into measurable revenue growth.
509M+
AED Generated
$500K+
USD Across Programmes
100+
Global Partnerships
Nibras International School
Admissions Manager
2019 - 2022
112M AED
112 Million AED revenue in 3 years through strategic admissions and enrollment growth.
Heriot-Watt University
Manager - Undergraduate Recruitment & Admissions
2018 - 2019
75M AED
Generated approx. 75 Million AED while strengthening local and international education partnerships.
MODUL University Dubai
Deputy Head of Student Recruitment
2016 - 2018
108M AED
Achieved 67% growth in 2017, surpassing enrollment targets and launching the MSc in Sustainability.
Murdoch University Dubai
Admissions Manager
2014 - 2016
50M AED
44% and 50% year-on-year enrollment increases, leading to campus expansion.
S P Jain School of Global Management
Manager - Admissions & Marketing
2010 - 2014
40M AED
Received the Mabrook Award and achieved a 50% year-on-year increase in MBA enrollments.
Synergy University
International Recruitment & Partnerships
Recent
$500K USD
Built 100+ partnerships across UAE, MENA and South East Asia, driving $500,000 in programme revenue.
University of Phoenix
Enrollment Manager & Team Leader
2007 - 2010
124M AED
Led enrollment teams to generate 124 Million AED in revenue through disciplined, consultative enrollment management.
The method behind the results
What Really Works
After two decades of selling in complex, multicultural markets, I’ve refined a practical approach that consistently turns conversations into closed business and lasting relationships. Here’s how it works.
Diagnose before you prescribe
Understand the real situation, constraints, and decision criteria first. Selling starts with listening, not presenting.
Build trust across cultures
Navigate different communication styles, business etiquette, and relationship norms without forcing a one-size-fits-all script.
Become the advisor, not the seller
Shift the conversation from features to the outcome the buyer actually cares about. Trust closes more deals than pressure ever will.
Create a repeatable process
Turn what works into a system so results don’t depend on personality or luck. Consistent methods create consistent revenue.
“Great selling isn’t about pushing a product. It’s about understanding the person in front of you and becoming the advisor they trust.”
Cheryll Flavier
How I Can Help
Training That Translates to Results
Whether you are starting out or leading a team, my programs are designed to make consultative selling practical, repeatable, and profitable.
One-on-One Sales Coaching
Personalized coaching for ambitious professionals who want to sharpen discovery, handle objections, and close with confidence.
Team Training Workshops
Interactive sessions that transform teams into consultative sellers who listen deeply, ask better questions, and win trust.
Sales Strategy Consulting
Practical guidance on pipeline management, objection handling, and building repeatable processes that drive revenue.
Recommendations
What Colleagues & Clients Say
Recommendations from managers, teammates, and clients across two decades of sales leadership.
Cheryll is quite simply the most knowledgeable person when it comes to student recruitment in MENA and specifically the UAE. In my time working with her, I got to see how well she was able to leverage her community connections with the Filipino consulate and business associations as well as numerous other entities to help build the PLC brand. I also got to see her do the everyday groundwork of speaking with agents from all over the UAE and Gulf region for recruitment. There are few people that can match Cheryll's expertise in the field. She is an asset to any educational organization.
Isaac Oommen
Communication in strategic planning, education and non-profit
May 12, 2025 · Managed Cheryll directly
As a student, through the admissions process Cheryll demonstrated excellent on-boarding skills. Cheryll has a very pleasing persona, is approachable and very patient. She is driven and hardworking and would be a great addition to any organization.
Lisa Jade Clarke (nee Crossman, Benney)
Nairn, Scotland
February 23, 2016 · Was Cheryll’s client
Cheryll is a power house of talent, hardwork & dedication. Very target oriented and an excellent team player. Could always count on her contribution to all marketing efforts and plans to generate maximum leads.
Neha Motiwala
General Manager at Bonn Metals
June 2, 2014 · Worked with Cheryll on the same team
Cheryll is an exceptionally competent manager, able to run entire projects and departments on her own. She is so sweet and soft-spoken that you might underestimate her at first. However, she is a powerhouse in disguise, handling the workload of several people at once. She is skilled at marketing, closing sales, organizing events, negotiating conflict, and the arts of tact and persuasion. Any group would be really fortunate to have her on their team.
Alesa Lightbourne
Writer, Educator, Volunteer
March 1, 2014 · Was senior to Cheryll
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Let’s Build Your Sales Confidence
Ready to sharpen your sales skills or train your team? Reach out and let’s discuss how we can work together.